Olympic Park

“On the eve of its 40th anniversary the Olympic Park has undertaken a major shift of both the vision that propels it and of its vocation. The plan to relaunch and revitalize the site was set up with the goal of enhancing the profile of the Park and increasing traffic at the site. To carry this out it was necessary to define the essence of the brand that would inspire a new visual identity for the Olympic Park and for the full range of marketing, communications and operational activities.”

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Jigsaw

“Jigsaw is the production company of the Academy Award-winning documentary filmmaker Alex Gibney, known for his gripping and insightful documentaries Taxi to the Dark Side, Enron: The Smartest Guys in the Room, We Steal Secrets: The Story of Wikileaks, and most recently, The Armstrong Lie, about Lance Armstrong. Pentagram’s Emily Oberman and team have created a new identity for Jigsaw that uses dynamic typography to convey the director’s hard-hitting yet balanced approach.”

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Battery

“Inspired by the city of San Francisco and its diverse culture, The Battery is a private establishment aimed at the nurture and embrace of forward-thinking minds in the arts, technology and other thriving industries and passions. Michael & Xochi Birch came to MM for us to provide a solid brand foundation & become the firm to craft the story from the ground up. After a deep research phase and diving into the rich history of the building, we began slowly unpeeling the layers that would assist us in visually telling the narrative.”

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Claire Kneebone

“Claire Kneebone is a renowned Australian interior architect who primarily develops interior solutions for the hospitality industry. The spaces she creates have an industrial, minimal ambience with use of structural elements and dark tones which are juxtaposed with the warmth of recycled materials, metallic finishes and highlights of solid colour. Our challenge was to develop a brand and collateral that represented this. Inspiration was taken from her work and a structural condensed logotype was developed. Stationery was letter pressed on uncoated stock to give a tactile finish; bronze foiling and edge gilding were used to embellish and provide contrast.”

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Sanfrancisco Estudio

“A year ago I began working on my own, so I decided to do all of my work from a creative alias, Sanfrancisco Estudio. I needed to give a really good and strong first impression so I decided to go for letterpress, a craft I have admired for years.

The girls from Mil Letterpress Boutique did a fantastic job printing them. They were printed on 2 mm kraft cardboard, with 2 direct inks, plus a third one with four variations.”

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