Brief

“Stationery for Brief; A Vancouver based multi-disciplinary graphic design studio founded by Thomas Albrighton and Banafsheh Pourpezeshk. With strong beliefs in less is more and truth to materials Brief chose to make a statement through minimal graphics and vibrant neon coloured paper. Brief’s logo is custom blind embossed throughout all the stationery. Business cards are typeset in LL Circular designed by Laurenz Brunner for Lineto.”

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Student Work – Kathy Mueller

“Third Coast is a freshwater surfing festival held in Wisconsin on Lake Michigan. In the fall strong winds, called “witches”, blow through making surfing possible.

The project includes identity design, stationery, festival program, and poster series. The logo is typographic in nature and features a custom drawn wave-like number 3. The mark has a rustic texture, applied on an angle and often bleeding and cropped. The poster campaign mixes the visual language of midwestern letterpress woodtype with surf copy and visuals.

The texture in the logo was achieved by sending out for a custom rubber stamp, stamping on paper and then scanning in the best specimens. Texture in other areas was scanned from a passes of a printmaker’s ink brayer on paper.”

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Daniel Renda

“I wanted to create an identity system that was clean and simple but still eye-catching. Letterpress printed personal stationery on Crane’s Lettra Flourescent White.”

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Parkhagen Wedding

“Wedding collateral for the Parkhagen wedding in Sweden. The theme was strawberries&champagne, and the printed collateral included invites, ceremony program, dinner program, tapestry, and thank-you cards. Printed on digital printer, hand embossed.”

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Student Work – Vijit Keomisy

“Elite Food Catering Co. is a concept project. I find food imagery to be quite impactful—for that reason, I decided to take popular articles of food to create a bold (yet delicious) looking design. I illustrated a pineapple, mango, pepper, and watermelon to use as the visual focus for the business cards. With the mailing envelopes, I wanted them to compliment the business cards but not be overpowering in design. I used three classic patterns (dots, stripes, damier) for the C4 envelope covers, and added a stripe pattern with energizing colors for the inside.”

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ConceptSeeker

“ConceptSeeker is an attitude with regard to design, a commitment with the creativity, thoroughness and communicative accuracy. The working process is understood as a continuous distillation to reach the essence of the concepts. These will be crystallized in an effective and lasting communicative solution, with an elegant and attractive design.

The development of the logo sums up my work philosophy. With the use of geometry in an abstract composition it makes an self reference to a concept’s search, elaboration of a communicative strategy that encloses and focuses it, and finally the sintetización in a solid design. These three phases outlined separately, merge finally into a minimalist and sober logo.”

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Corktown Seed Co.

“Corktown Seed Company is an integrated communications company located in Toronto, Canada. The agency is focused on values-driven clients and wanted the identity to reflect traditional values with timeless aesthetic.

To reflect craft and tradition, duplexed business cards were printed letterpress with areas for individuals to add their contact details. T-shirts were produced in-house, on-premise. Additionally, stamps were used to brand collateral materials and stationery.”

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Broome & Mercer

“Inspired by the hip feel of Soho, New York, Broome & Mercer™ is a company looking to create afordable luxury wristwatches that have class and a timeless sense of fashion, something that is lacking in the current market.

The name was directly inspired by the corner of Broome St. and Mercer St. in Soho which is the location of the restaurant where the idea was born.

The watches are intended to reflect the wearer’s personality but never to dominate their style, which is why a classic color palette of black, white and gold was chosen for the brand and a monogram and typographic combo that doesn’t draw too much attention to itself but rather complements the overall look of the watch.”

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