Ledin Gray

“Identity, collateral and garment items for Ledin Gray. Ledin gray looks to develop the existing culture of Melbourne fashion by providing unique garments which, are not only inspired by Melbourne but, made in Melbourne. Taking garment details to a whole new level it was only fitting we brought this ethos across to the collateral, incorporating a refined approach to the typography and enhanced with production techniques.”

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Sifang Art Museum

“Set within the gentle terrain of Laoshan in Nanjing, the architecture of Sifang Art Museum is a well-constructed mix of harsh angularity with an elegant appeal whereby the asymmetrical structure hovers in space. Every view angle yielding a different trapezoidal perspective; the collateral system adopts the trapezoidal form. The Chinese saying – Strength within Gentleness – is inspired by bamboo – the material and form used for landscaping and parts of the structure. This underpins the brand identity, describing the gentle landscape where in old China, scholars and artists took recluse to master their craft or refine their thinking. The demure that also balances the masculinity of the architecture. White, is also a canvas a museum would function as.”

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Tre Kronor Creative

“Graphic profile created for Tre Kronor Creative – an advertising company based in Stockholm, Sweden. Tre Kronor Creative is the advertising department of Tre Kronor Media. The logotype and graphic elements were all modelled off Tre Kronor Media’s existing branding and were worked into a unique version of its own that still has ties to the parent company.”

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BML Creative

“The BML identity had remained largely unchanged since 2007. At this point the agency was still based in Cheltenham, where it had been based since it began in 2001. A lot has changed since those early days and we’re not just talking about moving 180 miles from Cheltenham to our new home in Leeds. Although we still work with many of the same great clients we began with all those years ago (as well as a lot of exceptional new ones), the types of project they require and the way we tackle them has changed beyond recognition. Most importantly, we felt that the agency had undergone a maturing process over the years and it was about time our own image reflected the values, style and personality that make our agency what it is today.”

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