The James Hotel

April 9, 2013 | 1 Comment

“Saint Bernadine Mission Communications Inc. was asked to brand and create an identity that befitted the independent, luxury hotel, as well as the quality and attention to detail guests experience during their stay.

A brand discovery process with key stakeholders, including the architect, interior designer, and management helped the St. Bernadine team gain insight into The James Hotel brand. Paying respect to the owners’ three generations of dedicated hoteliers, initiated by the hotel’s namesake “James,” the result was a warm and welcoming signature logo. Paper selection, ink colors, and furnishing-inspired patterns helped support the premium, understated quality of the hotel.

With the new brand implemented across both the corporate and guest materials, The James Hotel identity now reflects their brand story and quality credentials. Industry feedback has been extremely positive, and the hotel has gained media attention both locally and nationally. Most importantly, The James has become the market leader in both room rate and occupancy.”