Designed by Science™ | Country: South Africa

“Concentrated Brand Solutions: many consider art and science to be polar opposites and any similarities between the two are entirely coincidental. But, in fact they make perfect partners because both depend on observation and synthesis. When they connect our culture is enriched, often in unexpected ways.

The best science requires considerable imagination and creative thinking. A problem must be identified, ideas formulated and a process of experimentation initiated to allow these ideas to be rigorously tested and implemented. In turn, the arts necessitate a high level of skill and dedication to master a method or technique as precise as any found in science.

This is the ethos behind Durban based branding and design studio Science whose own brand identity and visual language was designed to communicate this methodical yet innovative approach. An approach that combines simplicity and ingenuity with precision and inventiveness.”


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