Foreign Policy

Designed by Foreign Policy Design Group | Country: Singpore

“The new identity set is designed taking reference from the writing desk and stationery set of a diplomat who writes away letters and visas with his fountain pen and who keeps his notes in cloth-bound dossiers. A personification of Foreign Policy, he is well-heeled and well-read. As such, the business cards are inspired by classic book covers that speak of eloquence and intelligence, reflecting the guiding principles of our practice. These tri-plex cards are covered with saifu book cloth and are metallic copper foil-stamped, and made slightly larger and heavier than the usual business cards.”

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Sifang Art Museum

Designed by Foreign Policy Design Group | Country: Singapore

“Set within the gentle terrain of Laoshan in Nanjing, the architecture of Sifang Art Museum is a well-constructed mix of harsh angularity with an elegant appeal whereby the asymmetrical structure hovers in space. Every view angle yielding a different trapezoidal perspective; the collateral system adopts the trapezoidal form. The Chinese saying – Strength within Gentleness – is inspired by bamboo – the material and form used for landscaping and parts of the structure. This underpins the brand identity, describing the gentle landscape where in old China, scholars and artists took recluse to master their craft or refine their thinking. The demure that also balances the masculinity of the architecture. White, is also a canvas a museum would function as.”

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Fat Cow

Designed by Foreign Policy Design Group | Country: Singpore

“Fat Cow is a specialist beef restaurant employing the Japanese way of picking, cooking and serving beef. Drawing inspiration largely from the Japanese aesthetic – Wabi Sabi with traits that include simplicity, economy, austerity, modesty and the appreciation of the ingenuous integrity of natural objects and processes, wood is used primarily as the platform of this brand communication. The non-uniformity and texture suggests the Wabi Sabi beauty of imperfection. The mark and the searing on the wood are also reminiscent of the branding of cattle.”

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Unlisted Collection

Designed by Foreign Policy Design Group | Country: Singpore

“The collection’s whimsical and quirky take on each of their hotel inspire the use of Dadaism in the brand identity and collateral, where images are picked and paired with deliberate irrationality. The colon in the logotype gives room for imagination of the hotel by the guests, leaving it open for their own interpretation.”

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Darryl Wee

Designed by Foreign Policy Design Group | Country: Singpore

“‘Trans’ is a Latin noun or prefix, meaning ‘across’, or ‘beyond’. Designed for a translator and writer for the arts, these cards reflect the process of the vocation and personality of their owner. Published articles by the writer were taken and turned into handmade paper, imbuing the essence of his craft into his identity. Contact details were then hand-printed onto each individual card using a transfer marker. Just as a translator’s role is that of bridging language boundaries, this process of transference from one medium to another is reiterated in how each card is made. Every card is handmade, and therefore beautifully idiosyncratic.”

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Playground Studio

Designed by Foreign Policy Design Group | Country: Singapore

“A re-branding project for a music laboratory with a philosophy that music is part and parcel of life, even a storm breaks out in notes. Business cards and letterheads using ink stamps and recycled color papers easily obtainable at the local stationery stores. They can be printed on a need basis – a truly sustainable and green effort without exercising the printing press.”

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Wanderlust

Designed by Foreign Policy Design Group | Country: Singapore

“Wanderlust as the dictionary defines, is a strong innate desire to travel.

The custom made logotype expresses the feeling of dreaminess, fantasy and the discovery of the surreal landscape of a new world. The dash lines evoke the impulse to join the lines, as with the impulse to travel. The act of joining the lines is also analogous with the marking of lines from point to point, like a traveler would do on his map to plan/track his route.

The airmail tricolor band is synonymous with traveling and correspondence – the conveyance of the emotions and thoughts kindled during a journey via mail.

Various forms of ephemerals and keepsakes experienced during a journey were carefully studied, considered and deployed onto the collateral set. Bus ticket for rate cards; air ticket for brochure inserted into an Air-ticket Wallet; notebook aptly named ITINERARY as a multi-purposel room-directory/guide book/journal for the guests, etc.”

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Cocotte

Designed by Foreign Policy Design Group | Country: Singapore

“Cocotte is a French restaurant located in the fascinating Little India neighborhood in Singapore. The food is unpretentious home-style french cooking dished out in communal sharing portions. The Cocotte logo takes its inspiration from old-style local French eateries and hand-painted signage. Rough-looking weathered menu boards with newsprint menus to further convey the simplicity, the down-to-earth and unpretentious personality. As a reminder of the good times eating and drinking at this super laid-back establishment, the business card is a wine cork that the guests can take home after enjoying all the good food and wine.”

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The Roof

Designed by Foreign Policy Design Group | Country: Singapore

“The identity of The Roof bar is very much inspired by wheat-paste-glued posters on the streets of old Shanghai back in the days, plus elements from the current architecture of the hotel. The idea of such posters is replicated with the vintage newspaper adhering to recycled wood using a modern version of the wheat-paste-like glue. The use of the wood takes cue from the hotel’s windows and wooden decks of the rooftop – which are wood reused from these 1930s old buildings & warehouses in Shanghai.”

Paper: Newsprint

Non-paper Materials: 5MM Treated Plywood Boards

Special Processes: Aging the wood with sun, bleach, water etc and treating it to maintain that look. Adhering paper to aged wood using wheat-paste-like glue

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