Student Work – Kathy Mueller

Designed by Kathy Mueller | Country: United States

“Third Coast is a freshwater surfing festival held in Wisconsin on Lake Michigan. In the fall strong winds, called “witches”, blow through making surfing possible.

The project includes identity design, stationery, festival program, and poster series. The logo is typographic in nature and features a custom drawn wave-like number 3. The mark has a rustic texture, applied on an angle and often bleeding and cropped. The poster campaign mixes the visual language of midwestern letterpress woodtype with surf copy and visuals.

The texture in the logo was achieved by sending out for a custom rubber stamp, stamping on paper and then scanning in the best specimens. Texture in other areas was scanned from a passes of a printmaker’s ink brayer on paper.”

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Daniel Renda

Designed by Daniel Renda | Country: United States

“I wanted to create an identity system that was clean and simple but still eye-catching. Letterpress printed personal stationery on Crane’s Lettra Flourescent White.”

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Student Work – Vijit Keomisy

Designed by Vijit Keomisy | Country: Canada

“Elite Food Catering Co. is a concept project. I find food imagery to be quite impactful—for that reason, I decided to take popular articles of food to create a bold (yet delicious) looking design. I illustrated a pineapple, mango, pepper, and watermelon to use as the visual focus for the business cards. With the mailing envelopes, I wanted them to compliment the business cards but not be overpowering in design. I used three classic patterns (dots, stripes, damier) for the C4 envelope covers, and added a stripe pattern with energizing colors for the inside.”

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ConceptSeeker

Designed by ConceptSeeker | Country: Spain

“ConceptSeeker is an attitude with regard to design, a commitment with the creativity, thoroughness and communicative accuracy. The working process is understood as a continuous distillation to reach the essence of the concepts. These will be crystallized in an effective and lasting communicative solution, with an elegant and attractive design.

The development of the logo sums up my work philosophy. With the use of geometry in an abstract composition it makes an self reference to a concept’s search, elaboration of a communicative strategy that encloses and focuses it, and finally the sintetización in a solid design. These three phases outlined separately, merge finally into a minimalist and sober logo.”

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Corktown Seed Co.

Designed by Corktown Seed Co. | Country: Canada

“Corktown Seed Company is an integrated communications company located in Toronto, Canada. The agency is focused on values-driven clients and wanted the identity to reflect traditional values with timeless aesthetic.

To reflect craft and tradition, duplexed business cards were printed letterpress with areas for individuals to add their contact details. T-shirts were produced in-house, on-premise. Additionally, stamps were used to brand collateral materials and stationery.”

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Broome & Mercer

Designed by David Gutiérrez | Country: Mexico

“Inspired by the hip feel of Soho, New York, Broome & Mercer™ is a company looking to create afordable luxury wristwatches that have class and a timeless sense of fashion, something that is lacking in the current market.

The name was directly inspired by the corner of Broome St. and Mercer St. in Soho which is the location of the restaurant where the idea was born.

The watches are intended to reflect the wearer’s personality but never to dominate their style, which is why a classic color palette of black, white and gold was chosen for the brand and a monogram and typographic combo that doesn’t draw too much attention to itself but rather complements the overall look of the watch.”

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Sifang Art Museum

Designed by Foreign Policy Design Group | Country: Singapore

“Set within the gentle terrain of Laoshan in Nanjing, the architecture of Sifang Art Museum is a well-constructed mix of harsh angularity with an elegant appeal whereby the asymmetrical structure hovers in space. Every view angle yielding a different trapezoidal perspective; the collateral system adopts the trapezoidal form. The Chinese saying – Strength within Gentleness – is inspired by bamboo – the material and form used for landscaping and parts of the structure. This underpins the brand identity, describing the gentle landscape where in old China, scholars and artists took recluse to master their craft or refine their thinking. The demure that also balances the masculinity of the architecture. White, is also a canvas a museum would function as.”

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Tre Kronor Creative

Designed by Jeremy Evans | Country: Sweden

“Graphic profile created for Tre Kronor Creative – an advertising company based in Stockholm, Sweden. Tre Kronor Creative is the advertising department of Tre Kronor Media. The logotype and graphic elements were all modelled off Tre Kronor Media’s existing branding and were worked into a unique version of its own that still has ties to the parent company.”

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BML Creative

Designed by BML Creative | Country: United Kingdom

“The BML identity had remained largely unchanged since 2007. At this point the agency was still based in Cheltenham, where it had been based since it began in 2001. A lot has changed since those early days and we’re not just talking about moving 180 miles from Cheltenham to our new home in Leeds. Although we still work with many of the same great clients we began with all those years ago (as well as a lot of exceptional new ones), the types of project they require and the way we tackle them has changed beyond recognition. Most importantly, we felt that the agency had undergone a maturing process over the years and it was about time our own image reflected the values, style and personality that make our agency what it is today.”

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Mt Derrimut Country Club

Designed by Condensed | Country: Australia

“Identity and collateral items for Mt Derrimut Country Club. Looking to reposition their brand by coupling their history with a fresh typographic approach, we sourced a number of historical images and created a custom monogram. The roll out was finished off with letterpress and green ascents across the collateral.”

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