Molly Watson

“Molly Watson helps leaders to develop and deploy their most valuable communication resource: themselves – their own experiences, insights, opinion and the impression they make as individuals.

She commissioned us to articulate this proposition in the form of a visual identity, including website, stationery, business cards, templates and a reformatted CV.

The use of a bold colour against the muted palette and the speech marks in the logo imitates the distinctive effect of Molly’s work on her clients and their organisations. They stand out.”

Continue…

Jigsaw

“Jigsaw is the production company of the Academy Award-winning documentary filmmaker Alex Gibney, known for his gripping and insightful documentaries Taxi to the Dark Side, Enron: The Smartest Guys in the Room, We Steal Secrets: The Story of Wikileaks, and most recently, The Armstrong Lie, about Lance Armstrong. Pentagram’s Emily Oberman and team have created a new identity for Jigsaw that uses dynamic typography to convey the director’s hard-hitting yet balanced approach.”

Continue…

Battery

“Inspired by the city of San Francisco and its diverse culture, The Battery is a private establishment aimed at the nurture and embrace of forward-thinking minds in the arts, technology and other thriving industries and passions. Michael & Xochi Birch came to MM for us to provide a solid brand foundation & become the firm to craft the story from the ground up. After a deep research phase and diving into the rich history of the building, we began slowly unpeeling the layers that would assist us in visually telling the narrative.”

Continue…

Claire Kneebone

“Claire Kneebone is a renowned Australian interior architect who primarily develops interior solutions for the hospitality industry. The spaces she creates have an industrial, minimal ambience with use of structural elements and dark tones which are juxtaposed with the warmth of recycled materials, metallic finishes and highlights of solid colour. Our challenge was to develop a brand and collateral that represented this. Inspiration was taken from her work and a structural condensed logotype was developed. Stationery was letter pressed on uncoated stock to give a tactile finish; bronze foiling and edge gilding were used to embellish and provide contrast.”

Continue…

Student Work – Vijit Keomisy

“Elite Food Catering Co. is a concept project. I find food imagery to be quite impactful—for that reason, I decided to take popular articles of food to create a bold (yet delicious) looking design. I illustrated a pineapple, mango, pepper, and watermelon to use as the visual focus for the business cards. With the mailing envelopes, I wanted them to compliment the business cards but not be overpowering in design. I used three classic patterns (dots, stripes, damier) for the C4 envelope covers, and added a stripe pattern with energizing colors for the inside.”

Continue…

Broome & Mercer

“Inspired by the hip feel of Soho, New York, Broome & Mercer™ is a company looking to create afordable luxury wristwatches that have class and a timeless sense of fashion, something that is lacking in the current market.

The name was directly inspired by the corner of Broome St. and Mercer St. in Soho which is the location of the restaurant where the idea was born.

The watches are intended to reflect the wearer’s personality but never to dominate their style, which is why a classic color palette of black, white and gold was chosen for the brand and a monogram and typographic combo that doesn’t draw too much attention to itself but rather complements the overall look of the watch.”

Continue…

BML Creative

“The BML identity had remained largely unchanged since 2007. At this point the agency was still based in Cheltenham, where it had been based since it began in 2001. A lot has changed since those early days and we’re not just talking about moving 180 miles from Cheltenham to our new home in Leeds. Although we still work with many of the same great clients we began with all those years ago (as well as a lot of exceptional new ones), the types of project they require and the way we tackle them has changed beyond recognition. Most importantly, we felt that the agency had undergone a maturing process over the years and it was about time our own image reflected the values, style and personality that make our agency what it is today.”

Continue…

Irene

“Irene is a lottery office based in Valencia. Founded in 1965, the company has adapted itself over the years to changes and new technologies without losing their essence or enthusiasm of making things right, “like in the beginning” as they use to say. Now it was time to adapt to other changes and to create a strong identity: with the redesign of the brand, they were looking to express their values, to communicate their expertise and their attention to every detail.”

Continue…

Fifty3

“We are Fifty3, an ambitious two person studio focused on creating beautiful brand experiences. We are relentless in our pursuit of quality craftsmanship in all that we do, and what better starting point than our own image. We’re environmentally conscious and have shown our credentials in our stationery. We took 100% reclaimed board, duplexed a lighter version against a darker board and foiled both sides in a matt bronze to create a sophisticated but slightly seductive look… Finished off with complimentary additional stationery.”

Continue…

Maderista

“Maderista is a carpentry boutique that offers custom made furniture using only the finest wood. With more than 30 years of experience, Maderista approached us with the need to consolidate its brand with a stronger and more sophisticated design, a rebranding that would express it’s proficiency and expertise in a modern and all-embracing way.

The naming for Maderista is a witty made-up word consisting of two parts: madera, or ‘wood’ in Spanish and the suffix ‘ista’, a designation of profession, conviction and character. So the name Maderista, or ‘one who works with wood’, is explicit of the brand’s custom services.”

Continue…

« Prev — Next »