Eight Hour Day

“We created this identity with the understanding that we would be traveling for a year. Because of this, we kept amounts small and only printed what we felt we needed and what we felt would work best for this “alternative” working style. Instead of a standard letterhead, we opted for a postcard and notecard. We felt this was more mobile and highlighted the idea that we were on the road. We also use a stamp to pinpoint our location on a map on the mailing label.”

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Beaujais

“Beaujais is a luxurious start-up, designing unique lingerie exclusively for Women with fuller busts. Parent designed a suitably high-end brand identity and seasonal look book that was both contemporary and unique to their market. Inspired by classic typography and calligraphy we produced a bespoke marque which reflected the voluptuous nature of the brand with a high fashion edge. The marque was hand crafted and is detailed in chocolate brown foil on pistachio green colour plan for the stationery.”

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Montreux Cafe

“Full identity overhaul developed for Montreux Cafe. Types of work include creating the wordmark, corporate guidebook, namecards, letterheads, packaging, as well as all other communication devices. A similar typeface to their previous logo was used to help bridge the transition of the rebrand, as well as keeping elements like the wheat symbol (as requested by the client), that was used to subtly frame the wordmark. By varying the thickness of the condensed typeface the wordmark is being compacted as much as possible, yet maximising legibility. To improve the image of Montreux Cafe, a much heavier stock, coupled with the copper foil-blocking of the logo, were used.”

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V Communications

“The inspiration comes from an old identification card we’ve seen on the web. Actually it is Lee Harvey Oswald’s Forged Selective Service Card. We don’t know how and when we bumped on it, but we all liked the old feeling it brought and how the information was displayed. We improvised a shooting session in which we had vintage clothes from different eras. We decided to do a two colors letterpress print on cardboard and we all loved the result. The final touch on the cards comes from an old die cast iron stamp we bought and personalized to our needs.

Its important to mention on which side of the chipboard you want your card printed or you might have have a big curve in them.”

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Canada’s Walk of Fame

“Established in 1998, Canada’s Walk of Fame aims to educate,inform, and inspire through the permanent celebration of achievements in Canadian music, sport, film and television as well as the literary, visual and performing arts, and science and innovation.

The challenge for this project was to create a new logo and visual language that best reflected the new positioning of Canada’s Walk of Fame: the organization that fuels national pride by celebrating the outstanding achievements of Canadian cultural icons. The concept behind the logo (five overlapping maple leaves forming a singular star) is inspired by the bond of Canadian pride that we all share.”

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Flint

“The design solution expresses the Flint ideology of craftsmanship and modernity. Stone-age cutting tools made from Flint (a material found in abundance in the Norfolk area) illustrate this identity for a boutique hair-salon based in Norwich.

The visual language uses devices found in museums dedicated to the display of local artifacts such as vitrines, measuring scales, and captions.”

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Biplane Creative

“It’s supposed to be my golden ticket (!) to a design job in this bloody economy. It also comes from the concept of my one-man, design shop brand: Biplane Creative. It’s meant to convey the feeling and thought behind the era of the biplane.

The biggest curve in the project was the plate for the card and making it feel like a ticket, without it feeling too much like a raffle. Also, hitting the paper right, so the artwork didn’t bump over to the other side. Jason, from Genghis Kern, had the brilliant idea to do them two-up and make them the width of the paper (8.5 in). Basically, I got two cards with one run of the press.”

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Lux Beauty Boutique

“Have you ever gotten to design WALLPAPER!?!? When my client asked me to convert a tissue paper pattern I designed for her boutique in Edmonton into a full blown wallpaper design, it almost made me wish I lived in those near arctic conditions. Instead, I made a whole set of stationary based on the pattern motif and had it all letterpressed at the Mandate Press in Salt Lake City. Win-win.”

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Perrine’s Wine Shop

“Perrine developed a passion for food and wine at a very early age. At 14, she attended a private school focused primarily on the culinary arts and the hospitality business. For four years she extensively traveled throughout France, working in various kitchens eventually deciding to pursue her passion for wine. Upon graduating from the highly regarded Le Castel sommelier school, she moved to London to work as a sommelier in the Michelin 3 star restaurant Le Gavroche. This restaurant has the highest regarded wine cellar in London.

She earned a challenge medal for the best young sommelier in Bordeaux in 2004. Upon arriving in Atlanta in 2006 only speaking French, she learned English and earned a sommelier certification from the Master of Sommelier Institute.”

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Tactic Marketing

“We set out looking for something substantial and unique. We loved the idea of letterpress on the heavyweight Crane, and we stuck with a single color to offset some of the cost. From the start, we were attached to the idea of everyone having their own unique ‘back,’ and we played around with several different options before arriving at the headshots. The loose halftones worked well—corresponding with the one color theme, and creating a nice texture. And due to the coarse dot pattern, the headshots are somewhat dynamic in their appearance – up close they appear as an abstract pattern, and at a distance they read as a crisp headshot.

Working within the restrictions of letterpress really inspired us to look at things differently, and we couldn’t be happier with the end results.”

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