Student Work – Kathy Mueller

Designed by Kathy Mueller | Country: United States

“Third Coast is a freshwater surfing festival held in Wisconsin on Lake Michigan. In the fall strong winds, called “witches”, blow through making surfing possible.

The project includes identity design, stationery, festival program, and poster series. The logo is typographic in nature and features a custom drawn wave-like number 3. The mark has a rustic texture, applied on an angle and often bleeding and cropped. The poster campaign mixes the visual language of midwestern letterpress woodtype with surf copy and visuals.

The texture in the logo was achieved by sending out for a custom rubber stamp, stamping on paper and then scanning in the best specimens. Texture in other areas was scanned from a passes of a printmaker’s ink brayer on paper.”

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Giorgia Smiraglia

Designed by Giorgia Smiraglia | Country: Italy

“This visual identity was conceived as a self-promotion package. The monogram was created merging my initials vertically to create a unique sinuous mark. The font used is Didot, that, with its contrasts and its neoclassical mark, evokes the values of clearness, balance and elegance while maintaing a strong character. These features characterize my working style that is mainly based on rigor and harmony. A pattern was designed that, starting from the logo, transformed into a fluid graphic rhythm that is used to embellish the back of the paper. The colour palette plays with the contrast of a bright indigo combined with the neutral nuances of the paper, that range from ivory to dove-gray.”

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EnviroCapital

Designed by Will Dymoke | Country: United Kingdom

“EnviroCapital raises funds for the installation and running of agricultural anaerobic digesters (a form of renewable energy) I’ve  strived to capture the essence of their services in a simple, clear, effective and intelligent way.

The rings of the green imperfect diamond shapes represent the off cuttings, the waste. The rotation of each of the rings generates movement within the logo creating a feel of pulsating energy. The circular formation of individual parts also explores the idea of community and through allegiances with one and another allows us to form something much larger than they initially could have when standing alone.”

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Maison Gerard

Designed by Mother New York | Country: United States

“Founded in 1974, Maison Gerard specializes in Fine French Art Deco Furniture, Lighting and Objects d’art. Maison Gerard approached Mother New York to re-design their brand identity and communications to coincide with the opening of a new gallery/showroom on East 10th Street.  Mother NY created an identity that speaks to the tradition of the Deco period while reenforcing a contemporary point of view. This modern edge is communicated with printed materials, typography and photography that helps differentiate Maison Gerard from its competitors both within the United States and internationally.”

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F. Ménard

Designed by lg2boutique | Country: Canada

“F. Ménard is a family hog breeding and processing business. The company, which was founded 50 years ago by Fulgence Ménard, is managed today by his children and grandchildren. F. Ménard has more than 1,000 employees and produces 20,000 pigs/hogs per week which makes the company one of the largest pork suppliers in Quebec.  The company exports the majority (65%) of its production to countries around the world including Australia, Japan, Mexico, Russia, South Africa and the United States.”

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Architecture

Designed by Brandcentral | Country: Ireland

“The client had 3 requirements:

1) Clean uncluttered design, that reflected the practice approach to projects
2) High quality paper stock and contrasting materials
3) A flexible solution that would enable them to cost effectively change physical location”

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Mission Photo Production

Designed by Berg | Country: united Kingdom

“With a name like ‘Mission’ it would have been easy to fall into a cliché. We wanted to stay away from these and concentrate on creating a confident and functional mark with an established quality. We inherited the Helvetica Neue font and therefore needed to balance it’s utilitarian nature with the personality of the client.

To this end we used of a soft pink hue as a generic background colour on all communications. This made the brand more human and approachable whilst retaining a professional and efficient feel. The new identity was applied to a new website and suite of stationery.”

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Edge Board

Designed by Hampus Jageland | Country: France

“Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against. They use a natural anti-bacterial wood sourced form the Byron Shire.

The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application. A simple, structured logo is used in combination with textured and environmentally friendly stocks.”

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Feb Design

Designed by Feb Design | Country: Portugal

“For our own stationery, we aimed to show the communicative quality of each one of its materials, so the media becomes the message and the central character of this assignment. The tone of the selected sentences reflects the close relationship that we daily nourish towards our customers.”

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Seven

Designed by B&W | Country: United Kingdom

Seven is a recruitment partner for national and international organisations helping them source the best people for their key positions.

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