Student Work – Kathy Mueller

March 27, 2014 | No Comments

“Third Coast is a freshwater surfing festival held in Wisconsin on Lake Michigan. In the fall strong winds, called “witches”, blow through making surfing possible.

The project includes identity design, stationery, festival program, and poster series. The logo is typographic in nature and features a custom drawn wave-like number 3. The mark has a rustic texture, applied on an angle and often bleeding and cropped. The poster campaign mixes the visual language of midwestern letterpress woodtype with surf copy and visuals.

The texture in the logo was achieved by sending out for a custom rubber stamp, stamping on paper and then scanning in the best specimens. Texture in other areas was scanned from a passes of a printmaker’s ink brayer on paper.”