September 15, 2013 | No Comments
Designed by Will Dymoke | Country: United Kingdom
“EnviroCapital raises funds for the installation and running of agricultural anaerobic digesters (a form of renewable energy) I’ve strived to capture the essence of their services in a simple, clear, effective and intelligent way.
The rings of the green imperfect diamond shapes represent the off cuttings, the waste. The rotation of each of the rings generates movement within the logo creating a feel of pulsating energy. The circular formation of individual parts also explores the idea of community and through allegiances with one and another allows us to form something much larger than they initially could have when standing alone.”
“The serif typeface commands authority and trust. The difference in weight between the two create a certain hierarchy. The part green ‘o’ symbolises the companies ethos of moving towards a more environmentally conscious greener earth.”