August 13, 2011 | 3 Comments
Designed by Alan Haverty | Country: Ireland
“I was approached by Crowne Chauffeur Services and asked to re-invent the company’s brand by providing them with a updated, simplified design. The client wanted something that would immediately say ‘luxury’ without being pretentious, something which would help build on their already established reputation. After a period of research into the clientiele they wished to attract, it was clear that Iconography was the way to go. From meeting with the client it was clear that there was a desire relate the brand to the timeless style of the classic Crooners, Dean Martin, Sammy Davis Jr, Sinatra, classic powder blacks, pristine whites and warm gold are used throughout the brand now, which replicate the timeless ‘class’ of that era.
Over a number of weeks I worked with the client to introduce luxurious elements to the brands image. Foil blocking was used for the print work, business cards were created using superior cotton duo plan paper and debossed with the company’s new Iconic logo.”