Anna Swingland

August 10, 2011 | 4 Comments

Designed by Adam Townend | Country: United Kingdom

“The¬†brief was to design a stationery set which would promote Anna’s work and the services she offers. Anna’s business prides itself on client relationships and the dedication to her clients had to come through in the work. The business card, printed on greyboard, starts the ongoing conversation between Anna and her clients. The development of the concept led to the inclusion of the ‘book binding courtesy of’ tagline which offsets the identity. This tagline was line applied across the range of other deliverables to reinforce the influence Anna has and the dedication she shows her clients.”

Comments

4 Responses to “Anna Swingland”

  1. Abbas
    August 11th, 2011 @ 8:59 am

    Beginning to see a lot of the ‘this is obviously what it is’ style.

    It was refreshing the first time I saw it, but I’m beginning to tire of it now!

  2. Nina
    August 12th, 2011 @ 12:41 am

    I really like the contrast between the bold typo and the elegant “Anna” writing. Very nice!

  3. Jared
    August 16th, 2011 @ 2:20 pm

    I actually think the bold type and elegant “Anna” are too foreign from each other. It would help if the bold type were a lighter weight.

  4. Max
    November 22nd, 2012 @ 5:54 pm

    Which kind of font is the bold one?

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