June 1, 2011 | 2 Comments
Designed by The Hungry Workshop | Country: Australia
“The Mohawk Show is one of a few events that sets a standard within the graphic design community. We knew designers would be attending the show to admire and be inspired by the work, and Raleigh wanted us to create something tangible that these attendees could take away with them. They would already be walking away inspired, so how could we support that?
We created a letterpress printed sketchbook, a place to store their ideas. The back cover has a stylised bow, the front has a set of arrows, with the words ‘Aim True’: a simple reminder to stay inspired and to achieve their targets, whatever these targets may be…”
Check out this video documenting the entire process.