June 2, 2011 | 2 Comments
Designed by The Consult | Country: United Kingdom
“HandiHikes is a new series of contemporary walking guides which were the brainchild of outdoor enthusiasts Andy Lowe and Kate Foley. The pair identified a gap in the market for a top quality, waterproof and compact walking guide which would appeal to first-time and occasional walkers. They wanted to produce a pocket-sized product, without sacrificing the quality of the map and the guided routes.
Kate and Andy asked us to design the brand identity and help to develop the overall look of the products. So, whilst they pounded the hills of the Lake District all summer long finalizing the routes, we have been working hard to create a crisp, clean and stylish look and feel for the guides and ironing out all the design challenges that will ensure the maps perform brilliantly and look great.”