Loft Investments

May 13, 2011 | 3 Comments

Designed by Lundgren Lindqvist | Country: Sweden

“Loft Investments is an exclusive holding company constructing new financial products that are better suited for the future than the conventional counterparts. Utilizing many years of experience within different parts of the financial sector they have developed a method of gaining more profit for investors through taking a higher, yet calculated, risk

The business cards was duplexed using one sheet of Munken Polar paper and one sheet of Rainbow Intensive Red. The red sheet was overprinted with PMS 1795 to give it just the right tone of red. This was quite the balancing act and several versions were turned down before the right tone was achieved. The logotype was foiled on the back of the card which had to be punch cut because of the precision required by the square grid on the front of the cards.”

Comments

3 Responses to “Loft Investments”

  1. mary
    May 13th, 2011 @ 3:00 pm

    even though i think the use of red makes perfect sense here, in the vision of a designer with the image of the financial world, i wonder if the worker of this company is gonna like being pressured by the red all over his work place. like he’s constantly being said by the red “you’re not working hard enough”. i wouldn’t be surprised with a suicide.

  2. mary
    May 13th, 2011 @ 3:00 pm

    which reminds me of switzerland and japan.

  3. Sapien
    May 25th, 2011 @ 11:01 am

    Nice design , like the square paper approach.

    to add to mary’s comment , this suicidal red , matched with the already high suicide rate of the financial world , what pressures they must go through eh , gambling with other folks money ! hahaha

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