April 13, 2011 | 4 Comments

Designed by Hyperlocaldesign | Country: Brazil

“Reduction of materials such as ink, water and paper reduce carbon emission. Besides, it saves money wasted on mailing . Reducing is the fastest way to reach simplicity. Reduce your printings but with the best quality ever. Founded on these thoughts, Hélio Rosas company graphic identity, the H®, was developed.”


4 Responses to “H®”

  1. mary
    April 13th, 2011 @ 6:13 pm

    but wasting little dots of paper isn’t sustainable

  2. Amy
    April 13th, 2011 @ 9:03 pm

    yeah, i’m not getting this one either.

  3. Gus
    April 14th, 2011 @ 1:01 am

    More important than the recycled paper is sustainable thinking. This can educate people about how and when they really should use the paper. Small details that unfortunately still few people can understand.
    It’s a good start.

  4. Mike
    April 14th, 2011 @ 11:52 pm

    While this is really attractive, it does not appear to be smart thinking in sustainability. Recycled paper is fine, but to have sticker labels that you peal to apply to an envelope (more paper) and then you still have to toss the excess sticker backing. Plus the peal away opening of the envelope. And as Mary mentioned, you have a bunch of die-cut or laser cut holes meaning paper on the production floor. Lots of waste.
    But A+ for design! Looks great and I love the tactile elements.

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