February 28, 2011 | 2 Comments
Designed by Foreign Policy Design Group | Country: Singapore
“Wanderlust as the dictionary defines, is a strong innate desire to travel.
The custom made logotype expresses the feeling of dreaminess, fantasy and the discovery of the surreal landscape of a new world. The dash lines evoke the impulse to join the lines, as with the impulse to travel. The act of joining the lines is also analogous with the marking of lines from point to point, like a traveler would do on his map to plan/track his route.
The airmail tricolor band is synonymous with traveling and correspondence – the conveyance of the emotions and thoughts kindled during a journey via mail.
Various forms of ephemerals and keepsakes experienced during a journey were carefully studied, considered and deployed onto the collateral set. Bus ticket for rate cards; air ticket for brochure inserted into an Air-ticket Wallet; notebook aptly named ITINERARY as a multi-purposel room-directory/guide book/journal for the guests, etc.”