The People’s Supermarket

February 21, 2011 | No Comments

Designed by Unreal | Country: United Kingdom

“After approaching the Supermarket to design some launch posters, we were tasked with developing the brand, which needed to reflect the co-op’s core values of being communal, affordable and democratic without appearing too virtuous or elitist. A full identity programme was required including logo, stationery suite, advertising, packaging and brand guidelines.

In researching and developing ideas for the branding, we stumbled upon a potential icon that we felt was instantly recognisable, basic, honest and utilitarian. The ‘Euroslot’ is the hole punched at the top of numerous packaged products around the world. This handy little device goes un-noticed in day-to-day life despite being synonymous with retail.

The slot can be easily cut through anything from letterheads to in-store packaging, creating a simple, clever and cost-effective branding device that can be consistently applied across all communications. It has the ability to evolve from a decorative feature on letterheads and business cards through to forming the handle of bags, or a tab device in in-store signage.

Via Identity Designed

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