Room 11

February 15, 2011 | 2 Comments

Designed by SouthSouthWest | Country: Australia

“Working closely with this highly creative architectural practice, we developed an identity that would set them apart from their competitors. Throughout our discussions with the client the most potent single idea that continually emerged, was this notion that we could playfully allude to Room 11 as some form of secret sect. Masters of the occult, working from the 11th room. The identity consciously sought to play on this sense of mystery and sophistication, bringing the story to life in way that applies seamlessly on everything from stationery, website, design documentation to office branding and even a painting for the foyer.

Whilst the end result was heavily paired back and restrained, extensive visual research was undertaken to uncover forms and patterns that could sit comfortably between the obscure brand story and the practical, considered nature of the built forms they create.

Awarded a distinction in the corporate identity category of the Australian Graphic Design Association Awards 2010.”

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